Deutsche Bahn

The German Railway is devided into different parts.
For the south western region, the Bahnfahren im Südwesten, we developed the new communication campaign 2019/20 (including OOH, Online, Social Media) which should create a younger and modern image. The overall message: Taking the train is more comfortable. It’s the place to relax and to create new adventures.

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en.: Where real performers enjoy being just spectators.

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en.: Celebrate your day with a relaxed ride home.

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en.: Like hitching through time and space.

Festival Banner Ad

LetztenBeat

en: Catching the early birds train after dropping the very last beat.

Bumper Ads